Monday, March 1, 2010

Social network your way to career


Networking is a vital element of any job search. Today, social networking concept and strategy makes it easier for anyone to land a job.


Most companies are using social media as means to market their job vacancies. Apparently, the trend now is that employers check out the social networks (blogs, Facebook, Friendster, etc.) of prospective hires and this usually has an effect on their decision to hire or not.


And just as they use tweets, social networks, blogs and the like to pitch their vacancies, they are also looking on how job seekers of today utilize these channels as means for job search.
Below are tricks to tweet, poke, ping and post your profile to the emerging virtual channels:


Master the art of omnipotence

The rule of thumb for any job search is to make yourself visible and available at any given time. You need to be visible across the web. Establish yourself in various avenues for easy access of prospective employers. One can do this by creating accounts to each of existing social networking sites today and by writing blogs to sell yourself.


Clean-up digital dirt

One’s online personality serves as their resume. Job seekers are cautioned in presenting themselves online. Online appearance projects the image you want your prospective employer to see. The best things one can do to assure that his online personality is ‘clean’: Proofread the information that you are going to post on these online channels; Avoid nasty photos and messages. According to CareerBuilder.com, the largest US online job site, candidates must “clean up digital dirt” before beginning a job search by removing photos, content and links which could hurt their chances.


Think of a good value proposition

Searching for a job is a marketing task--you are marketing yourself to a specific audience. And as with any good marketing plan, you need to develop the message that you want to get across. Define the message, and then figure out how to get that message heard. Find information that backs up the claims you make about yourself.


Establish professionalism from the start

Creating one’s accounts in each of the virtual sites is an easy task. However, a job seeker is liable with any information that he’s going to post. Be aware that employers are specialized in candidate hunting. They are using their own tools and resources to investigate and confirm information one has posted.


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